5 Pandemic Buying Habits That Are Here to Stay — Shopify Research

How much of “the new normal” is here to stay? Based on our research, buying habits, like everything else, have changed—maybe forever.

In the past few months, I have bought plant-based cheese online, had prescriptions delivered to my door, purchased virtual yoga classes, and picked up beer curbside—all for the first time ever. Sound familiar? Turns out, I’m no exception.

53% of North American buyers said that the pandemic has changed the way they will shop going forward.

In June, we surveyed buyers in Canada and the US and asked: “How have your buying habits changed since the spread of COVID-19?” Participants shared how they shopped and spent their money in early 2020 and how those behaviors compared to the first three months of the pandemic’s spread in North America (March to June 2020). 

As the dust settles and we return to wearing pants in lieu of everyday sleepwear, some distinct patterns have emerged. Our research shows a marked increase in online shopping, an appetite for virtual experiences, more adoption of local pickup and delivery methods, and widespread support for small, independent businesses. Gift card purchases are up, too, as are payment plan purchases.

The consumer trends defining 2020—and their long-term effects.

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Photo: @brookelark