What is SAP C/4HANA?
It is a suite of solutions formerly on the market under the SAP Hybris, the new SAP C/4HANA was built to help you thrive in an economy where products are becoming services, and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.
The SAP C/4HANA offers full integration with SAP’s business applications portfolio,and it includes the five pillars of the customer experience, SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud and SAP Sales Cloud.
SAP Marketing Cloud
Successfully attract and engage with audiences to drive higher demand and conversions. Deliver individualized experiences through multichannel marketing, and drive growth and revenue while keeping customers satisfied and loyal. Provide the perfect, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences at scale.
Do more with less by accelerating the time to market while optimizing the marketing spend.
Key benefits
- Cloud deployment
- Consumer and customer profiling
- Segments, campaigns, and customer journeys
- Marketing planning, performance, and analytics
- Lead management and nurturing
SAP Customer Data Cloud
This solution can help your business securely identify consumers across devices and channels to drive registrations and engagement, manage their permissions and consent across their entire lifecycle, and transform data into unified customer profiles that are governed, orchestrated and analyzed from a central and secure environment. Turn unknown online visitors into known, loyal customers and power value-driven digital experiences with first-party data to build trusted customer relationships.
Key benefits
- Identify and engage customers across channels and devices
- Be transparent, gain loyal customers and protect your business
- Power trusted digital experiences with first-party data
- Cloud deployment
- Customer identity management
- Enterprise preference and consent management
- Customer profile management.
SAP Commerce
Give a consistent commerce experience across all channels from mobile, social, and chat to contact center and in-store. Drive conversion with personalization and support omnichannel order management and fulfillment. Plus, you can differentiate with continuous innovation by shortening time to value with a choice of industry accelerators.
The commerce platform simplifies digital transformation, reduces TCO, and accelerates time-to-value that includes product content management, experience management, personalization and order management.
Key benefits
- Cloud deployment
- Innovation enablement and industry accelerators
- Support for B2C, B2B, and B2B2C commerce
- Prebuilt integrations to other SAP systems
SAP Service Cloud
Allows you to create an end to end service experience — starting where your customer likes to engage and completing the process all the way to billing. You can deliver on your customer promises in every step of the customer journey. With SAP Service Cloud you can reduce call center costs, increase the efficiency of your service teams and connect all aspects of the field service value chain with a deeper understanding of your customers’ needs.
Key benefits
- Cloud deployment
- Omnichannel customer service
- Field service management
- Machine learning for service ticket intelligence.
Sales cloud
Sell more faster and create a lasting connection with your customers with an AI-powered CRM.
Empower sales reps to sell their best, anytime, anywhere, and on any device, and helping them gain insight to make smarter decisions. It is offered in a standard, professional, and enterprise edition, each edition geared toward meeting the needs of organizations with different size sales teams and requirements
Key benefits
- Cloud deployment
- Sales force automation
- Commissions
- CPQ and subscription billing
- Sales learning and enablement
